Client
 Kennametal, Inc.
Tools
  • Full-page, Full-color Ads in 15 North American and European Magazines, Translated into 12 Languages
  • Direct Mail Campaign (pre and post launch)
  • Press Releases
  • Sales Promotions
  • Mini Promotional Web Site
  • Trade Show Promotion
Product
World Premier Tooling Solutions Suppplier
Market
 Auto, Aero, General Engineering, Heavy Equipment, and Oil & Gas Industries
Objective

Introduce the new Lathe Tooling Catalog globally to increase awareness of Kennametal as a premier brand

 Results

Annual product inquires increased by 25% over previous catalog releases.
Below are a few examples of our work for Kennametal.